Blogpost Sep 12, 2025 by Alex Sinelnikov
Why release notes important for your product?

What it is and why do I need it?
Release notes is usually a list of whats changed in your application since you last deployed it. Thats how it looks for us - developers. For end users it's more than just whats changed. For some of them it's a way to find out about new features or about bugs that were fixed. For others it's a way to know that product alive and still develops.
Release notes are often treated as a technical afterthought, but they're actually one of the most powerful tools for improving user retention. Well-crafted release notes can significantly reduce churn by addressing a fundamental user experience problem: unexpected product changes. For example I found a screenshot tool which I like. Paid version removes watermark and adds some extra features. But the problem is - last release note was done in 2023 so I have no idea whether they still operate and will it be supported with newer OS releases. I didn't get paid version, moved on because of that reason.
How Release Notes Boost Retention
Drive Feature Adoption: Many valuable features go unnoticed without proper announcement. Release notes help users discover and adopt new functionality, and higher feature adoption correlates strongly with increased retention.
Build Trust Through Transparency: Users who understand what's changing and why are significantly more likely to stay. Release notes create transparency that directly translates into trust and long-term retention.